Skin242 is a holistic skin care and beauty business, committed to enhancing the natural beauty of every person on the inside and out, as well as having a selection of high end professional skin care products. Before we began this project, our team needed a clear vision of the needs of our client and an understanding of their business objectives, which was crucial for their website as it provided so many aspects of their business.
We chose a green colour palette which resembles a natural, fresh, rejuvenating and holistic feel of their treatments and skin care products. It was essential to build a platform where our clients, the beauty and clinical experts have a strong platform where all their services are listed and advertised under one roof. Our aim was to simplify everything so each element on the pages were sectioned out accordingly for their customers to view and get the information they’re looking for easily. Our team displayed authentic content that inspires customers to engage with the Skin242 website. We’ve incorporated images throughout their homepage that blend in nicely with their personality and business. We’ve made it easy for customers to shop their online selection of high quality skin care products, down to easy navigation, clear and well spaced layouts, along with a background graphic encouraging users to shop.