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The Challenge

Simplybright is a dental practice that provides excellent dental care. Their aim is to provide an exceptional service in a friendly, relaxing and comfortable environment.

Simplybright needed a website makeover, as their original theme didn’t quite deliver fresh content and design. Having worked with us on several design and branding occasions, we captured the flavour of Simplybright as we learned more and more about what they offer and how they wanted to be pushed across their online presence. We needed a brand refresh for these guys so we had to create a user friendly, simple to use website with attractive fonts, colours and boxes to make their site readable. As a family orientated dental practice, the website needed to be clear right from the start for everyone.

We’ve given a beautiful revamp on this website, our choice of font which is Lato, fits perfectly for a corporate, relaxed business. We’ve carefully picked appropriate font sizing for headings and body text so you know exactly what’s what and presentation is key in every website work we get given. We’ve taken the pink in their logo and splashed it about their pages in different tones and variations to keep with their brand throughout the site. This project was driven by images and content. Our goal was to build a clean new information based website with appealing images for their customers to get to know the brand as well as updating and presenting their overall content offering in the best possible way for a great user experience.

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